If you’re a complete newbie to web design or aren’t tech-savvy at all, then designing websites may come like science fiction to you. But all jokes aside, it does take quite a bit of creative power, understanding of UX concepts, and knowing your tools in order to build a proper website. And if you think that your company can survive without a website, you’re pretty much wrong. In order to stay competitive in today’s market, strong online presence is a must.
For these reasons, one of the best decisions you can make is to find that one web design agency that understands your needs and can deliver. It’s not enough to just have an Instagram or Facebook page and launch an ad campaign once in a while. Your firm needs an online home. That’s where working with web design agencies comes into play, along with all the benefits that you could (and should) reap.
Simply, attractive website designs is what binds all the companies that make it to the top of SERPs. Let’s take a look at why you should work with a reputable web design studio, and what you would get from such a partnership.
Save Time You Would Otherwise Spend on Building a Website
It takes too much time to complete the entire process from start to finish. From developing a fresh website to finalising the web design according to your business workflows, you should think about whether you want to spend your in-house resources for this. Unless you’re building the most basic website ever (which won’t help you gain a competitive edge online), web development takes time.
By hiring professional web designers, you will rest assured that you will get a beautiful and optimised site with all the needed features. They can complete the job in the shortest possible time frame, leaving you to deal with other aspects of your business.
If you’re based in Toronto, you can rely on a website design agency near you to help you build your dream website.
Attract New Customers to Your Business and Make More Sales
Today’s customers won’t decide to buy something without conducting a thorough research. According to Oberlo, 81 percent of consumers open their browsers to research, which is a significant share of the market that you can’t turn a blind eye to. Having a high-quality website is beneficial because it can increase your chances of getting warm leads.
People become interested in your offering once they find you online, and they will want to know more. Thanks to the information on your website, they can see what you offer and find ways to contact you, which is an excellent opportunity to boost sales. You need to attract new customers in order to ensure continued success. You’re perhaps satisfied with the current size of your business, but all businesses experience customer turnover.
If you partner with a web design agency that also specialises in SEO (Search Engine Optimisation), your website will become more visible on Google. If you get yourself on the first page of Google search results, you’ll have all the prerequisites for safe business expansion. Even when you’re not available, your website will be - 24/7, all year round.
Get Access to Web Design Expertise that You Don’t Have In-House
Hiring in-house designers is a costly process. You need to put out a job ad, go through applications,organise and conduct interviews, provide resources (e.g., computers, drawing tablets), put them on the payroll, spend money on taxes and benefits (e.g., medicare, social security, and holiday pay).
Teaming up with a web design agency will remove many of those headaches. You will spend less money while getting access to the much-needed expertise who will be there to work during your business growth. Furthermore, professional web design agencies know how to work with clients and have the edge over non-professionals. Thanks to the skills they’ve developed through their academic and work experience, as well as their creativity, they can customise your website the way you want it.
When building a website, you must consider how each element impacts the user and their experience. Web design agencies are always on top of current trends which constantly change. For example, they know the advantages of a flat website design and how to build one. They understand the effect of expressive typography, how to add custom fonts, create distinctive themes, and make the best use of animated logos for scrolling icons.
If you don’t have experience in building custom sites, web design companies will open the door to their creativity and resources, making it easier to get your hands on an effective site that converts.
You Don’t Know How to Drive Results with Your Website
The website you will get from an experienced web design studio will be designed in a way that suits the nature of your business. Web designers will take time to understand your business, evaluate your products and services, and work with you towards your website goals. You may have some idea or a vision of how you want your website to look like, but you probably don’t know everything you need for it to drive tangible results.
What do you want to achieve with your website? Do you want a website solely for informational purposes? Do you want to generate more online or walk-in sales? Once you sort these things out, the designers will work to build a site that meets your needs. DIY website builders are often restricted in terms of text and graphics, and come with limited capabilities. Professional website designers aren’t captive to those restrictions.
The graphics and colours used on your website, the way it navigates, and the way it looks are all crucial aspects of a great website. Website visitors don’t like to spend much time searching for information, nor do they want to see crowded text and loud colours. Website designers will ensure that all the website elements are user-friendly, including text, colour scheme, and navigation. Even something as simple as adding a video or a certain call-to-action (CTA) button can impact how your audience experiences your site.
If you don’t know everything you need for your site, you can find a website developer to help you figure out what you need for your website.
Gain a Competitive Edge
If most of your competitors have a website, not having a website can affect your credibility and reputation in the marketplace. As a business owner, you are giving your customers a reason to buy products and services from other brands if you’re not adapting to the latest technology and not staying competitive. Since most online shoppers research before buying, they won’t find your website but will find your competitors’, which means - losing customers and potential revenue.
It is essential to leave an online footprint because it will help cement your role as a tech-savvy, credible, and forward-thinking company. And when you’re building a website, you want it to be unique and stand out in order to create a memorable experience for your target audience. If you decide to create a website on your own, you’ll probably rely on template website builders which cannot help you achieve something unique. Don’t risk blending with dozens of other websites that use the same templates.
Schedule a Consultation
If you are thinking about hiring a web design agency to build your website from scratch, it certainly comes with a solid set of advantages. Propel is a professional website design agency in Toronto that can help your business set up a new online home that will draw in more visitors, warm leads, and convert them into customers that will keep coming back.
We have a long history of helping companies get noticed on the web and our team will work diligently throughout the whole process - from ideation to execution. If you would like more information about our web development processes or have any questions, reach out to schedule a consultation.