Is there success in the digital world without SEO? According to Ahrefs, about 90% of online content doesn’t receive any traffic from Google. This tells us that spending funds on content creation doesn’t bring any return if people don’t see it. Search Engine Optimization is, therefore, essential because it enables users to find your website.
Digital marketing campaigns can make a world of difference for any type of organization and SEO is one of their crucial elements. Google algorithm continuously changes, which presents different challenges and opportunities for your Toronto business. This is where the support of an expert SEO agency in Toronto comes into play.
There are many good SEO agencies out there, but which one will you go for? Do you need an SEO agency near you or maybe an SEO consultant? In the sea of agencies that offer a wide range of services, you will want to hire one that is both affordable and reputable. The whole process of searching for the right, trusted SEO firm can be challenging if you lack understanding of SEO.
Let’s see the most critical things you should pay attention to in order to partner up with a reliable SEO agency, which will save you much time and provide a better ROI.
Define Your SEO Goals
Understanding your business needs is the first step in the process of finding the right SEO agency. Because if you don’t know what you need, how can you find the appropriate help? Grab a piece of paper and list all your SEO goals, so your partner agency will know your expectations from the campaign they craft for you. Is it increasing conversions? Driving organic traffic to your website? Optimizing your internal linking structure? Or maybe decreasing your bounce rate?
To define your business’ SEO needs properly, you need to answer the following questions:
The best SEO agencies out there will always try to understand your company’s goals and build an SEO campaign that will strategically lead you to achieving those goals. The most common, achievable, and realistic goals usually include:
- Increasing raw organic traffic
- Increasing ecommerce sales
- Reputation management
- Increasing customer awareness
- Acquiring backlinks
- Increasing visitor time on page
- Reducing bounce rate
- Maximizing page speed
- Optimizing internal linking
- Improving domain authority
What your organization’s SEO goals would be depends on its size and type and it is crucial to outline what you’re hoping to achieve with SEO. You may just need SEO or you might need an entirely new site. If you are unsure about what needs to be improved, then you should have someone conduct a digital marketing analysis of your website. A professional agency will have the data required to show which areas need improvement.
When you figure that out, it’s time for step number two
Finding an SEO Specialist in Toronto
When hiring an SEO agency in Toronto, you should make sure to check the company’s specialties and services offered. The realm of SEO is multidisciplinary, meaning that it involves different methods and techniques for achieving SEO goals. When you find a digital marketing agency that you could potentially hire and see that it offers SEO services, check to see in which areas they specialize in.
Most agencies today offer PPC, content creation, email marketing, and social media marketing services. But if you want SEO services, then you should look for those whose primary focus is on the area of SEO that would benefit you most. Since you’re looking for an expert SEO agency in Toronto, you probably want to boost your local SEO.
Make sure they are efficient, reliable, and credible by checking their certifications and awards. There are some red flags that can tell you when an agency is a lousy one. For example, avoid agencies that rely on keyword stuffing, over-promise by guaranteeing the first spot in Google SERP, or have poor content on their own site.
Case Studies, Client References, and Online Reviews
Checking for references and reviews when hiring an SEO agency is so important that it’s worth repeating. Always check for these things because referrals and reviews are some of the best social proof a reliable SEO agency can use to convince you of the quality of their work.
Whenever you are weighing whether to hire a local SEO agency or not, or if you are referred to one, always try to find specifics about working with them. What do their previous and current clients say about them? Did they educate their clients on SEO? Did they set their clients for future success? Did they achieve the goals they set out right from the start? Did they integrate with the client’s and how well?
Also, check for their case studies and portfolio to get a feel about their style and past results. Explore sites like Glassdoor, Yelp, and Google to find reviews, or request some references to get in touch with their previous clients. General reviews like “They helped my company!” or “Excellent SEO agency!” are okay for giving you an overall feel, but you need to dive into the specifics.
Schedule a Consultation
Propel is a small Toronto agency run by digital marketing professionals with extensive knowledge and experience in SEO, PPC, and web design. If you’re in need of high quality SEO services, you can always reach out to us to schedule a consultation. We will be happy to pull up research on your industry and present you with some great strategies that we use in our line of work. Even if you don’t know what type of services you need, we will introduce and educate you on the world of SEO.